Unicode, I Am A Witness
Strange how some of the little things you do can ripple, and have much wider impacts. (Though my contributions were minuscule to the overall effort). My company was collaborating on an idea that encouraged kids to share their experiences with bullying through art and stories -- and they wanted to emoji to support an effort to flip it around by targeting those that witnessed bullying to be empowered.
Someone internally (Megan Dale) needed connections to try to get to buy-in for the eye emoji (Unicode character adoption by Apple, Goog and Microsoft) to get it as part of their anti-bullying (I Am A Witness) campaign: 👁🗨, that my company was working on with Ad Council, Goodby Silverstein & Partners and a host of media companies. I connected her up to our representative (Ken Lunde), who got her a spot in a Unicode lunch meeting to make our case: and acceptance and adoption was stunningly fast (only a few months).
Since the launch, this had over 100M impressions on the Internet campaign, and dozens of TV, Radio stations picked it up. So it was a good, fluffy effort to help victims of bullying, and encourage kids to speak up and say, "Eye see what you did there, and it's not OK".