While our media has always had false narratives and bad stories that are Fake News (exampled include: Edward R. Murrow's "See it now" McCarthy'ing Joe McCarthy (1954), Richard Jewel story (1996), story about a plane crashing into Camp David after 9/11 (2001), Duke LeCross Rape Case (2014), Michael Brown and 'hands up, don't shoot' narrative (2014), and so on). We didn't use the term "Fake News", just liberal media bias or incompetence, but it's been around since the first liberal got sloppy or partisan at a newspaper.
Then on September 13, 2016 Hillary Clinton supporters Google and Eric Schmidt, used a shell charity (a non-profit called "First Draft,") to start seeding the term to attack right wing websites ("to tackle malicious hoaxes and fake news reports"). Hillary Clinton and her surrogate David Brock of Media Matters admitted in a campaign letter that they pressured Facebook to join the effort. Google warned Conservative websites to remove stories that Google didn't like, or they'd take away their ad revenue. And Barack Obama and the liberal media followed along, regurgitating what they were told: none were going to let this opportunity (to curate what information we could see) go to waste, all in the name of protecting free speech. All coincidentally done at the same time, in what could only be a coordinated campaign attack.
Unfortunately for them, it backfired when people noticed that the mainstream liberal media made more errors and was less honest, and started throwing it back in their face. Fake News applied more to the News, Google, Facebook, Obama and other curators and finger pointers than their victims. Donald Trump used that to hijack the term and use it back against them. The left tried to change the narrative and pretend that Trump had created the term, and they wanted to stop using it and claimed it was a hateful term and an attack on free press to point out the Presses bias or errors. And that's where we are today.
- Sharyl Attkinson video: https://pjmedia.com/video/sharyl-attkisson-explains-tedx-talk-origins-2016-fake-news-narrative/
- ABC Bryan Ross reported Michael Flynn was going to testify that he was ordered to contact Russian Officials while he was running for office. (Ross got suspended, and is not
- WaPo reporter showed FakeNews image, with tiny crowd -- turns out it was before the auditorium was loaded.