Another Earth Day/Week Co-founder is Ira Einhorn, who was famous in the counterculture, anti-establishment, and anti-war movements of the 1960s and 1970s (known as). He was the MC (Master of Ceremonies) for the first Earth Day, held in Philadelphia -- and was known as one of the co-founders. Of course, his role was later downplayed by people that wanted to distance themselves from him -- but at the time, he embodied the movement, and was loved by all for his views.
Why would leftists want to distance themselves from Einhorn (when they celebrated him at the time)? Because by 1977 he became known as the "The Unicorn Killer" after his ex-girlfriend Holly Maddux was found mummified in a trunk in his closet: packed in Styrofoam pellets, air fresheners, and newspapers. (He called himself the Unicorn because "Einhorn" in German, translates to one-horn in English).
He was eventually (2001) extradited to the U.S. from France (where he was hiding out), and convicted to life in prison -- despite his testimony that Maddux was murdered by CIA agents who framed Einhorn, because of his "investigations" on the Cold War and "psychotronics". This is the guy that embodied the Earth Day movement.
In honor of an invented fake-Holiday (Earth Day/Week), my office celebrated voluntary meatless Monday. I'm not sure what one has to do with the other.... what I'm sure of is that celebrating a Holiday invented by watermelon's (green on the outside, red on the inside), loons and kooks, to celebrate peace and balance by taking away people's choices (to get meat), is something so hypocritical, and so the new normal in California.