When Zuckerberg called privacy a “social norm of the past” (circa 2012), Mark Weinstein created MeWe: a privacy-centric alternative to Facebook. 4M users (circa 03/2019) is not exactly 2B of FB, but it is a signal that there are a fair amount of people looking for Social Media that doesn't require you buy into Zuckerberg's crypto-fascism. (Though honestly, it's not even that hidden any more).
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Facebook is 3 things: bad interface, bad management, and biased policies. I want a social network that gives me control of what I see and share -- both to my friends and to advertisers. I realize they need to make a buck, and my information is their product, but the point is you can still give users the illusions of control. But Zuckerberg seems to have falling into the egocentric pit that many young billionaires do, they think because they timed things well, and worked hard, and got lucky that they're smarter than everyone else. This makes them arrogant, less mature, and slower to grow than the average human: Dunning-Kruger, inflated by being surrounded by yes-men.
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